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Friday, September 2, 2011

Check out the new program from King's Hawaiian Bread!

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KING’S HAWAIIAN DEBUTS DIGITAL REWARDS PROGRAM TO THANK FANS

Online program gives fans the opportunity to win King’s Hawaiian bread for year, earn badges 
to showcase their love of the product, and play Hawaiian-themed family games.
TORRANCE, Calif. (August, 30 2011) – Building on the success of its social media pages and email 
newsletters, the world’s #1 brand of Hawaiian Sweet Bread announces the King’s Hawaiian Rewards
program at http://rewards.kingshawaiian.com. This program is designed to reward fans for sharing the 
Aloha Spirit and officially goes live on Tuesday, September 6, 2011, at Noon Hawaiian time. Within King’s 
Hawaiian Rewards, fans use their creativity, intelligence, social behavior and digital community 
involvement to collect points, badges and downloadable prizes for completing fun and interactive 
activities for the entire family. One lucky winner will also win FREE King’s Hawaiian bread for a year*!
King’s Hawaiian wanted to give back to their existing passionate and loyal fan base by spreading the 
Aloha Spirit, a way of living life that is based on sharing, and mutual expressions of kindness and respect 
with others. King’s Hawaiian Rewards offers fans points and badges for actions they already love doing, 
such as sharing favorite recipes on Facebook and Twitter, learning about King’s Hawaiian and watching 
cooking how-to videos. King’s Hawaiian also created a wide array of new, custom downloadable assets 
and prizes such as Hawaiian themed calendars, recipe cards, coloring books, tropical evites, e-mail 
signatures and party accessories available only through the Rewards program. 

King’s Hawaiian Rewards is the first program of its kind in the company’s 60+ year history. This is yet 
another exciting step forward into the digital engagement space for King’s Hawaiian, where they have 
already proven success in creating relationships with fans on social media platforms like Facebook with 
more than 65,000 Likes and Twitter with more than 3,500 followers.Starting Wednesday at Noon Hawaiian time, fans can start collecting points and badges, and complete 
all the required badges to be entered to win a free year’s supply of King’s Hawaiian Bread*!
*Prize consists of fifty-two (52) $4.99 coupons for King’s Hawaiian Bread.
Kings Hawaiian Rewards Sweepstakes. No purchase required.  A purchase will not increase your chances of winning. 

Sweepstakes runs July 26, 2011 to October 26, 2011. Must be resident of continental US or DC, 18 years or older. Void where prohibited. For more information, please visit the Official Rules and the Privacy Policy.

About King’s Hawaiian
Founded 60 years ago in Hilo, Hawaii by the Taira family, King’s Hawaiian Bakery continues to be well 
known as a family-owned producer of “irresistible, original-recipe foods made with Aloha Spirit.” In 
addition to operating a dynamic 150,000 square-foot bakery facility, the company continues to expand 
its distribution of bread products into stores nationwide with an appreciation for quality ingredients and 
great taste. King’s Hawaiian’s signature bread products are used in dishes at a number of restaurants, 
including the Disneyland Resort, Dave & Busters, Ruby’s Diner, among others, and the company owns 
and operates two Torrance, Calif.-based restaurant locations including the King’s Hawaiian Restaurant & 
Bakery, which opened in 1988, and a fast-casual restaurant concept, The Local Place, which launched in 
2002. For more information or recipes, visit the company’s web site at www.kingshawaiian.com, like 
King’s Hawaiian on Facebook or follow King’s Hawaiian on Twitter





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