It’s In The Bag: The Best Beach Essentials Are At Lands’ End
Two ways to win; “It’s in the Bag” Pinterest contest and iVillage Summer Breeze sweepstakes
DODGEVILLE, Wis. (June 13, 2012) – Lands’ End has long been a trusted source for the best
women’s beach essentials, including swimwear, cover-ups, towels, sandals, hats – and especially
great totes to carry it all. This summer, Lands’ End makes it even easier to pack for a day at the
beach. The company is partnering with Random House to offer women a hot new summer beach
read – “Summer Breeze” by New York Times bestselling author Nancy Thayer. Women can shop
the “It’s in the Bag” collection at www.landsend.com/itsinthebag. To help women jumpstart their
summer beach adventures, Lands’ End and Random House are offering fans two ways to win.
From June 12-19, Lands’ End will host the “It’s in the Bag” Pinterest contest that asks fans to pin
their ultimate beach bag items for a chance to win. In addition, now through July 8, fans can enter
for a chance to win fabulous finds for their beach bags in the iVillage Summer Breeze Sweepstakes.
“Spending a relaxing day at the beach is even more enjoyable when all the key items you need
are at your fingertips,” explained Erin McCormick, swimwear merchandise manager for Lands’ End.
McCormick recommends beach-goers choose a tote that’s generously sized to hold all the
necessary items, such as the Rope Handle Tote Bag ($60). Then choose a versatile cover-up, like
the Lightweight Jersey Cover-up Dress ($35), that looks great for stops on the way to and from the
beach. Adding the Wide Brim Straw Hat ($60) is a smart way to keep faces shaded during sunny
summer days.
“Picking a great summer beach read can be just as important as finding the perfect swimsuit,”
McCormick continued. “We know ‘Summer Breeze’ will be a staple in many beach bags this summer
and can’t wait to hear what other items will be our fans’ favorites.”
What’s In Your Beach Bag? Pin to Win! June 12-19
Lands’ End asks fans to share their beach wish list during the “It’s in the Bag” Pin to Win contest.
Participants are encouraged to browse www.landsend.com/itsinthebag and create virtual pinboards
showcasing their must-have summer beach items.
The week-long “It’s in the Bag” Pinterest event kicks off on Tuesday, June 12 and runs through
Tuesday, June 19. The grand prize is a $250 Lands’ End gift card and an “It’s in the Bag” prize
package featuring Lands’ End items, a copy of “Summer Breeze” by Nancy Thayer and a trio of
vibrant summer shades from Zoya Nail Polish. Five runners-up will also receive an “It’s in the Bag”
prize package. The winners will be selected based upon creativity, composition and style. For more
on how to enter, visit the Lands’ End Facebook page at www.facebook.com/landsend and click on
the "Pin To Win" tab.
It’s In The Bag: The Best Beach Essentials Are At Lands’ End
iVillage Summer Breeze Sweepstakes, Now through July 8
Shoppers can also enter for a chance to win summer beach essentials now through July 8 in the
iVillage Summer Breeze Sweepstakes. One grand prize winner will receive a $500 Lands’ End Swim
gift card and an “It’s in the Bag” prize package featuring Lands’ End items, a selection of summer
beach reads by Nancy Thayer and a trio of vibrant summer shades from Zoya Nail Polish. Twenty-
five others will win an “It’s in the Bag” prize package. To enter, visit
http://bit.ly/JseSMN.
(We are receiving a promotional item for sharing this exciting contest with you!)
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