Have you tried the Welch's Filled Licorice yet? I really like the strawberry and grape flavors. I squeezed a little of the inside out so you can see it. The pieces are soft but the inside is even softer, the strawberry is my favorite. If you find these in the store I know you will enjoy them. I haven't found them at the grocery store yet but I will be checking Target and Walgreens.
Introducing Welch‘s® Filled Licorice by Frankford Candy LLC!
PHILADELPHIA, PA (April, 2012) — Frankford Candy has partnered with Welch’s to develop an innovative new entry into the rapidly growing licorice category. By adding a jelly-filling inside a juicy-flavored licorice, Frankford has created a new licorice experience with the introduction of Welch’s ® Filled Licorice! Product, now shipping, is targeting all grocery, convenience and non-food retailers in America.
“We at Frankford Candy are tremendously excited about the debut of Welch’s Filled Licorice,” says Kurt Dungan, VP of Marketing for Frankford Candy, makers of Welch’s Filled Licorice. “The licorice category doesn’t need just another fruit flavored licorice. Our goal with Welch’s was to create a unique, great-tasting product that leveragesWelch’s brand strength with consumers. By developing Welch’s Filled Licorice, we’ve combined the bold, fruit flavors you’d expect from Welch’s with a soft, smooth licorice texture that the whole family will enjoy.”
Welch’s Filled Licorice combines a soft licorice outside with a flavorful filling inside. The unique jelly filling is made with real fruit juice and fruit pectin to deliver real fruit flavors. This new one-of-a-kind licorice treat is a blend of soft and chewy textures with a bold, real fruit filling.
“We’re proud of what Welch’s and Frankford Candy have accomplished together,” says Lino Marrero, Business Development Manager at Welch’s. “This is a fun innovation for the category that appeals to a broad audience. Kids will love the soft, easy to chew texture and the fun jelly filling while adults will appreciate the bolder, real fruit flavors.”
Welch’s Filled Licorice is available in Concord Grape and Strawberry flavors. It is offered in 1.75 oz (SRP $1.09) and 3.5oz (SRP $1.59). Welch’s® Filled Licorice are distributed by Frankford Candy LLC ®.
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